Data Marketing-1.jpg

This free, 15-page guide contains easy-to-understand graphics and best practices for marketers using data to acquire new customers and build revenue from existing clients.

Want a quick-and-easy guide to help improve your marketing with data?

We put together the Data Marketing Field Guide to help newcomers and professionals alike better leverage data in their marketing efforts.

In this guide, you'll find:

  • Benefits and differences in various 3rd party data sources
  • How to build a data-driven segmentation strategy
  • How to use data to figure out the key trade area for your business
  • How data plays a key role in effective direct mail, email, and digital strategy