Measuring marketing results is sometimes more complex than it may seem. Too many times, a particular medium, tactic, or campaign claims credit for too much—for all the customers or transactions.
To accurately assess the impact of your efforts, you need to know what the incremental results are—the new customers generated over and above those who would have just come anyway.
With this calculator, you’ll be able to do just that and calculate the two most important metrics in regard to incrementality:
Be prepared to answer questions about incrementality, and use these metrics to prioritize opportunities and optimize marketing success for your organization.